Whole Earth Catalogue
"When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.... It was sort of like Google in paperback form, 35 years before Google came along. It was idealistic and overflowing with neat tools and great notions." During the commencement speech, [Steve] Jobs also quoted the farewell message placed on the back cover of the 1974 edition of the catalog: "Stay hungry. Stay foolish."
The Catalog used a broad definition of „tools.“ There were informative tools, such as books, maps, professional journals, courses, and classes. There were well-designed special-purpose utensils, including garden tools, carpenters' and masons' tools, welding equipment, chainsaws, fiberglass materials, tents, hiking shoes, and potters' wheels. There were even early synthesizers and personal computers.
The 1968 catalog divided itself into seven broad sections:
- Understanding Whole Systems
- Shelter and Land Use
- Industry and Craft