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Startseite Skripte für das Wintersemester 2017/18 Interaction Design Menschliche Eigenschaften Social Proof online


Social Proof online

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Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.

Website mit Empfehlungen anderer Menschen profitieren vom Phänomen „Social Proof“!