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Startseite Skripte für das Wintersemester 2017/18 Interaction Design Menschliche Eigenschaften People Process Information Best in Story Form


People Process Information Best in Story Form

Butterfly-Boy von Olaf Gradin

Stories are very powerful. They grab and hold attention. But they do more than that. They also help people process information.

No matter how dry you think your information is, using stories will make it understandable, interesting, and memorable.

Susan Weinschenk